Content direction
Choose what to post next.
Choose ideas that serve your goal. Turn them into hooks and filming plans that fit your audience, voice and time.
“What should I post for my coffee shop?”
Your social media strategist
A clear strategy.
Your next great post.
Know what to post, why it fits your audience, and how to make it. Social Expert helps you turn your goals into a practical TikTok content plan.
Built for creators, small businesses and the brands they grow.
Or use it in your chat
Social ExpertSee a sample plan
I want more local customers for my coffee shop. What should I post?
Let fans pick your next drink.
Film two drinks. Ask a guest to taste both. Let them pick which one goes on the menu.
Why this fits: Give nearby customers a reason to visit and join the conversation.
Start with this
“Only one makes the menu. Which would you pick?”
See the two-flavor taste test ↗
The spark: a baker puts two treats to the test.
An idea. A hook. A plan to film.
A purpose behind every post
Your goals.
A plan to act on.
Start with the people you want to reach.
Tell Social Expert what you create, who it is for and what you want to achieve. Use TikTok research to choose an angle, shape your hook and decide what to film.
Know why an idea belongs in your plan.
Make something your audience has a reason to watch.
From “what now?” to your next post
Find your direction.
Make your next move.
Strategy for your shop, your page or your next client.
Trends that fit
Make a trend your own.
Understand a TikTok trend before you use it. Choose a format that fits your message, then adapt it to your niche.
“Which trends fit my skin care brand?”
Your posting plan
Give each post a plan.
Find a time to post for your fans. Pick keywords and hashtags that fit your post. Choose where your fans live and the time zone you use.
“My fans are in the US. When should I post? Show Pacific time.”
A stronger draft
Know what to fix.
Upload your draft. See which parts to cut, what to change and where to start.
“What should I change in this video?”
Have a draft?
Make the next
edit count.
See the fix next to your video. Tap a time to jump to that spot. Work through the edits, one by one.
YOUR VIDEO BREAKDOWNSAMPLE REPORT ↗
Your next coffee ritual.YOUR VIDEO
01 / YOUR HOOKShow the result
Show the result
first.
Open with the finished coffee. Give viewers a reason to watch how you made it.
00:04 Use this as your first shot ↗
02 / WHAT TO CUTCut the pause before the pour.
The setup slows things down. Jump straight to the action to keep the pace up.
A clear edit. Right where it counts.
Start where you work
Your next post.
In three steps.
Tell us your goal.
Share your audience, goal and filming constraints in Claude or your connected chat. Use the website to explore ideas and review drafts.
Get a clear plan.
Choose a direction and turn it into an idea, a hook and a shot list. Add a draft when you want specific edits.
Make your next post.
Film your post and share what you learned in your chat. Use that context to decide what to try next.
A few
quick answers.
Can I use it for free?
Yes. Free accounts get 10 research lookups and 3 video reviews. Use them once across the web and your linked chats. Sign in with Google or confirmed email and password. Your account keeps track of what is left.
Which platforms does it support?
The research tools focus on TikTok. Bring your goals and audience into your connected chat to build a TikTok plan, then review your own short video drafts.
Do I need a video?
No. Start with an idea, a trend or a time to post. Have a draft? Upload it for a clear edit plan.
Can I use ChatGPT or Claude?
You can use Social Expert on the web and in ChatGPT and Claude. Use the same Social Expert account to keep your allowances and saved reports together.
Will it fit my business?
Tell us what you sell and who you want to reach. Get an angle, a hook and a way to film it. Keep your brand’s voice. Work for clients? Use each client’s brief in your chat.
What videos can I review?
Pick an MP4 or MOV file up to 90 seconds. You can use a draft from your phone. Each full report uses one video review.
Can I use the same account everywhere?
Yes. Use the same Google account on the web and in chat. Your saved reviews and remaining use stay together.
Your next great post starts here
Know your next move.
Then go make it.
Use your free access on the web and in ChatGPT and Claude.